I lead interdisciplinary teams creating experience strategy. This includes user research, ideation, software interfaces, service design and platform strategy. Assuring my teams have the creative leadership needed to deliver best-in-class design is a top priority.
Establishing solid project plans is critical to my team's success. Sizing resource needs, creating staffing plans, timelines and milestones, team management and resource assessment are strengths that I consider critical and cultivate as a creative director.
Creating positive team dynamics depends on understanding the individual strengths and motivations. I seek to understand the team member's goals, match those to the project and provide guidance on creative career development.
An ability to provide good feedback is a key ingredient to meeting project goals. Conveying the direction and articulating the importance of quality are top priorities. Delivering that message in a way that empowers teams rather than demoralizes is crucial.
As Creative Director, I led projects and multi-project accounts for clients such as Nokia, Qualcomm, Sharp, CNN, and Nuance Voice Recognition. Beginning in 2013, my expertise in designing operating systems led me into automotive work for clients such General Motors, SiriusXM, Nissan, FCA. In 2018, my responsibilities in transportation space were expanded to cultivate the mobility business for the three North American studios of frog. This included cultivating the talent, writing points of view, speaking engagements, business development and proposal writing.
I created a new curriculum based on generative process for graduate-level architecture classes. The focus was on opening the world of creative coding for design methodology and utilized Processing and MaxScript in 3d Studio Max.
Principally worked on Verizon Wireless account.
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